Applied Entrepreneurship Academy Project

In cooperation with Kenyatta University (KU) and the Chandaria Business Innovation & Incubation Centre (Chandaria BIIC) in Nairobi, Kenya, the HNU Africa Institute has initiated a project to improve entrepreneurship education at KU and increase the number and quality of innovative startups being established by KU graduates. The 4-year project (2017-2020) is supported by the German Academic Exchange Service (DAAD) with funds from the German Federal Ministry for Economic Cooperation and Development (BMZ). The industry partners of the project are Booth Extrusions Ltd. in Kenya – a company of the Chandaria Industries Group – and Raach Solar in Germany.

Project Goals:

The Applied Entrepreneurship Academy (AEA) program aims on one hand at enabling graduating students of KU to develop sustainable business concepts around their innovative ideas by equipping them with necessary innovative thinking and entrepreneurial techniques. On the other hand AEA aims to broadly establish entrepreneurial thinking and practice-orientation into regular teaching programs of the different KU schools by training a significant amount of KU lecturer in these fields.

The specific goals of the project are:

  • develop education for entrepreneurship
  • enable integration of thesis projects with entrepreneurial character
  • increase number of successful start-ups established by KU students and graduates
  • bring innovation and innovative thinking to KU´s young graduates and support the further development of the country

Skill Development:

Within the AEA program the participating lecturer of KU are trained to act as multiplicators in their respective KU schools with the goal to train other lecturer and integrate practice- and innovation-oriented elements into their teaching approaches in regular curriculum classes. They are being trained especially on the following areas:

  • entrepreneurial mindset, personality & teams
  • innovation creation and innovative thinking
  • design thinking & lean startup
  • understanding customers & markets

HNU students as business coaches

Each year of the project in September a 10-day excursion of HNU business students to Nairobi is conducted. The HNU students are paring up with KU entrepreneurs and act as business coaches in the process to improve and sharpen the entrepreneurs´ business ideas and business models. During this excursion the HNU students apply their business knowledge and learn about Kenyan entrepreneurship culture, economy and society.


HNU students & KU entrepreneurs on a trip to visit a company
Train-the-trainer workshop


Professor Dr.
Thomas Bayer View Profile

Vice President for Internationalization and Transfer
Director of the Centre for Research on service science (CROSS)

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Main Building B,B.1.21


David Manetsgruber View Profile

Research Assistant

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