HNU | Master of Business Intelligence and Business Analytics (BIA)

What is the course content?

During the first semester at the HNU, the Master's degree programme in Business Intelligence und Business Analytics provides students with broad-ranging knowledge of corporate strategies, Business Intelligence and Information Systems.

During the second semester students learn about quantitative methods, analytical applications, key aspects of communication management and the culture and history of the partner country.

At the start of the third semester, students carry out a research project that will help them write their thesis during the same semester.

First semester (in Neu-Ulm)

Enterprise Information Systems

  • Enterprise Application and IT-Management
  • Enterprise Application Engineering
  • Consulting
  • IS Research


Business Information Management

  • Strategic Management
  • Corporate Performance Management
  • BI Strategy
  • Data Management
  • BI Platforms and Tools
Second semester (in Argentina)

Quantitative Methods

  • Applied Statistics
  • Big Data and Social Network Analysis
  • Predictive Analytics and Data Mining


Analytical Applications

  • Analyt. Processes in Supply Chain Management
  • Analyt. Processes in CRM and Marketing


Communication Management

  • Information Visualization
  • Professional Communication


Cultural Exchange

  • Culture and History of Germany
  • Culture and History of Argentina
Third semester (in Neu-Ulm)

Research Methods

  • Research Methods
  • Applied Research Project


Research and Thesis

  • Master Thesis
  • Thesis Colloquium


Professor Dr.
Olaf Jacob View Profile

Vice President for Research and Digitalisation
Head of the degree programme Master of Business Intelligence and Business Analytics
Head of the Centre for Data Science & Business Analytics

Send E-Mail to Professor Dr. Olaf Jacob
Main Building B,B.1.19


Peter Marquetand View Profile

Deputy Head of Studies Office

Send E-Mail to Peter Marquetand
Main Building A,A.1.24

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