Business psychology (B.Sc.)

What makes people tick? How do groups and large masses of people behave? How do markets function?

The study course Business Psychology (B.Sc.) offered at the Neu-Ulm University of Applied Sciences prepares students for work in the fields of:

  • Marketing and consumer behaviour
  • Human resources and organization
  • Communication, working together and crisis management

The three central basics of the theoretical side of this course are:

  • Business
  • Psychology
  • Quantitative & qualitative methods

The theoretical part of the course is taught in two languages by practically experienced professors and lecturers, and is complemented by a practical semester and a practically oriented final dissertation, the latter usually supervised in cooperation with a company / organization.

How does the course work?

The degree course Business Psychology at the Neu-Ulm University of Applied Sciences is organized as follows:

The first four semesters focus on the theoretical basics of the three fields of Business, Methodology Tools and Psychology. From the 5th semester onwards, students can select three main subject areas; these make it possible for them to develop an individual study profile. In the sixth semester, students participate in a practical semester either in Germany or abroad; this meshes together with the knowledge and skills gained in the course so far, and this semester is a valuable first opportunity for students to start thinking about criteria for jobs. In the seventh semester, students focus on the last of their three main subject areas, and complete their final bachelor degree dissertation.

Foundation studies with three-pillar structure

The foundation course consists of three pillars:

  • the study content from the field of business (the basics of business studies, economics, investment and finance planning, accounting, human resource management, marketing and corporate management.
  • the study content from the field of psychology (amongst other things, this consists of basic psychology, differential and personality psychology, personality diagnostics, theories of motivation and learning, social psychology, marketing and advertising psychology.
  • good methodological tools (maths and statistics, basics of academic research, test theory, IT and programming for the evaluation of large amounts of data).

Specialization studies

In the specialization part of this course, students can select three areas from a wide range of main focus subjects; this enables them to create an individual profile to match the career they have chosen.

Students can combine their main subjects as they wish – they just have to choose at least one business field and one psychology field.

Study course overview:

Brief description

What makes people tick? How do groups and large masses of people behave? How do markets function?

The study course Business Psychology (B.Sc.) offered at the Neu-Ulm University of Applied Sciences prepares students for work in the fields of:

  • Marketing and consumer behaviour
  • Human resources and organization
  • Communication, working together and crisis management

The three central basics of the theoretical side of this course are:

  • Business
  • Psychology
  • Quantitative & qualitative methods

The theoretical part of the course is taught in two languages by practically experienced professors and lecturers, and is complemented by a practical semester and a practically oriented final dissertation, the latter usually supervised in cooperation with a company / organization.

Regular study period: 7 semesters, full-time; one of these is a practical semester, 210 ECTS

Academic award: Bachelor of Science (B.Sc.)

Career profile

What does this course of studies lead to?

Currently, the following fields are open to business psychologists:

  • Marketing, market research and distribution
    (Marketing & Consumer Behaviour):

    In this field, the main question is: what makes people and markets behave as they do? How do customers and clients perceive products and services and how can this be improved? How does the customer make a decision to buy a product or service? What market segments are there, how do these differ and how should they be addressed? How can customer loyalty be improved? What is the level of brand awareness and how can it be developed? How should the sales area be developed? What customer data are needed and how can this be usefully gathered and evaluated?
  • Organisational development, change management & personnel
    (Human Resources & Organization):

    In this field, there are a range of issues which are decisive in the success rate of the company, e.g. which forms of organization are suitable for the business processes? How can companies / organizations be continuously developed and work flows and processes be improved? How can changes in a company / organization be accompanied by effective change management and how are the people concerned to be included in the change process? And how can employee representatives and works councils be constructively involved?
    In the field of human resources the issues are: how can future employees be selected? How should they be assessed and what criteria should be used to decide on their promotion? Which remuneration structures (salary, bonus) are meaningful?
  • Communication, managing negotiations and working together
    (Communication & Collaboration):

    Not everything in life is a bed of roses, and there is often a hidden agenda.
    Particularly in leading negotiations (but also in daily cooperation with colleagues) it is important to understand the following: what does the other person want? What does this person fear and how can these fears be allayed? What motivation pattern drives this other person? How can I use this pattern to construct a win-win situation? When is it helpful to introduce a posture of threat and when is de-escalation the better strategy?
    Crisis management
    is a part of this field. How can crises be managed? Who can one not do without? Who can help? And what should I communicate in a crisis, how and to who?

Please note that the study course Business Psychology is not designed for the occupational fields of clinical psychology, e.g. psychiatrist, psychologist, psychotherapist.

Teaching language and international orientation

Teaching languages: German and English

Stay abroad:
Between the fourth and seventh semesters, students can complete a study or practical semester in another country. The Neu-Ulm University of Applied Sciences encourages stays abroad through its partnerships with universities worldwide.

Conditions of admission
  • General or subject-specific entrance requirements for tertiary education level

How do you know this is the right course for you?

The empirical approach plays a big role in the field of business psychology; the carefully planned design of experiments, statistics and the evaluation of sometimes large amounts of data are essential. In addition, the field of business has long been internationally influenced, at least, in the places where the movers and shakers are. For those reasons, you should:

  • be enthusiastic about business-related and psychological tasks
  • have a high level of motivation
  • have good knowledge and skills in maths and statistics (you can take a test with the basic modules I-X as well as the additional modules XII & XIII)
  • have very good speaking and writing skills in German and English (minimum level B2, but level C1 is recommended) because lectures are held partly in German and partly in English.

You should be willing to meet new learning challenges with motivation and diligence, and you should be prepared to work at any deficiencies you discover.

Course of study / start

This will be offered from the summer semester 2020.

Study costs
  • There are no study fees.
  • Each semester students are required to pay a semester contribution (to cover administrative costs and a solidarity contribution)
    Deadline for applications

    The exact date for the application deadline will be announced shortly.

    Practice

    The practical semester and the final bachelor paper (usually completed in cooperation with a company) round off the study course, and prepare students for the transition into their career.

    Academic Advisor

    Thomas Bartl View Profile

    Academic Advisor

    Send E-Mail to Thomas Bartl
    Phone:
    0731/9762-2000
    Office:
    Main Building A,A.1.09

    Contact

    Professor Dr.
    Oliver Kunze View Profile

    Head of the Centre for Logistics

    Send E-Mail to Professor Dr. Oliver Kunze
    Phone:
    0731/9762-1418
    Office:
    Main Building A,A.2.42

    Accreditations and Certificates