HNU | Information Management and Corporate Communications B.A. – Curriculum
The degree programme Information Management and Corporate Communications comprises the modules Business studies, Communications and design, Information technology (IT), Media and web, Communication design (CD), Corporate communications, Information management (IM) and Multimedia. Theory is complemented by soft skills and an internship semester which will prepare you for professional life.
Since the winter semester 2011/12 courses in business journalism have also been on offer.
The courses of the fifth and sixth semester in the degree programme Information Management and Corporate Communications are generally held in English; this has been the case since the winter semester 2011/12. This is intended for the exchange students of a double-degree programme with the Oulu University for Applied Sciences (Finland) and also to prepare our German students as well as possible for the international job market.
Contents of the semesters
- 1st semester
- Business studies I
- Information and programming techniques
- English I
- 2nd semester
- Business studies II
- Communication technology and data bases
- Project management
- Marketing communications I
- English II
- 3rd semester
- Media technology and media law
- Web engineering and media design I
- Marketing communication II
- Text workshop
- Corporate communications I
- 4th semester
- Internship semester
- Internship semester: introduction
- Internship semester: conclusion
- 5th semester
- IT applications and business processes
- Multimedia production and management
- Media design II
- Communication project
- Internal communication and corporate communication II
- 6th semester
- Corporate leadership and performance management
- Information management
- Web project
- Intercultural management
- 7th semester
- Elective courses
- Bachelor thesis
Special fields of study
From the 2012-2013 winter semester on, students have the opportunity of specialising in one of three special fields of study as part of their elective courses. To do so, they choose five subjects (totalling 10 ECTS credits) in one special field of study from a pool of elective courses. To allow students a maximum amount of leeway, they also have the possibility of not taking a special field of study.
Currently, three special fields of study are open to students: 'Consulting and Project Management', 'Cross-media Journalism' and 'Media and Communications'.
- Consulting and Project Management
The special field of study on 'Consulting and Project Management' teaches students skills and knowledge which are important for managing projects in a consulting context. Students who take this special field of study are prepared for work in a variety of areas (like process, organisational, IT and strategic consulting) of consulting, as well as in-house consulting. The course content leads on from and builds on the project management lecture in the Information Management and Corporate Communications foundation curriculum.
The courses place special emphasis on work in service companies. This goes beyond consulting and offers students a broad field of activity. Within this special field of study, students have the chance of getting deeper insights into social media, IT management, business process management and development of user-focused services.
- Cross-media Journalism
In the special field of study on 'Cross-media Journalism', students learn how to edit topics for a variety of media channels. They write texts for print and online media and create audio and video clips as well as audio slideshows. They use social media (Facebook, Twitter, etc.) for research and self-marketing. The content is largely geared to economic, financial and consumer topics. The students acquire knowledge of economics during their basic study programme.
The teaching in this special field of study is practice-focused and we have partnerships with a number of different media firms. During the courses, the students write articles and create audio slideshows and vodcasts for the Internet which are then either published in newspapers or on publishers' web pages. Experienced journalists take part in the seminars as guest speakers. Working together with media firms gives students a chance to make contact with potential employers at an early stage.
Potential employers of graduates of the Information Management and Corporate Communications degree programme ('IMUK') who take Cross-media Journalism as their special field of study include regional and inter-regional publishing and broadcasting companies, PR agencies and the PR and marketing departments of large and medium-sized businesses, as well as the growing corporate publishing segment. This cross-media training course gives students the ability to prepare complex economic, financial and consumer topics in an attractive, contemporary and easily comprehensible way for different media channels.
- Media and Communications
The special field of study on 'Media and Communications' focuses first and foremost on the design and production of media content and related project coordination.
Graduates of the Information Management and Corporate Communications degree programme ('IMUK') have the possibility of working in the marketing, corporate communications, strategic planning, design, user experience design or contact sectors, or even as producers. They act as an interface between the customer and the product.
Subsequent tasks can include such areas as research into markets, customers and competitors, design, and teamwork with the creative and other departments in the agency, such as customer consulting and reporting. For larger projects, graduates are equipped to assume the role of project manager to ensure smooth running of the project and a smooth flow of information between everyone involved.
In PR agencies, their area of responsibility will also cover maintaining contacts with journalists and customers, developing cross-media PR campaigns, organising journalist travel and visits to editors, social media and writing press releases, user reports, interviews and articles on specific subjects, as well as reporting for customers.
Besides basic knowledge and methodological expertise, specific problems of professional practice are dealt with and solutions are worked out in the courses.
This is why current issues of corporate communications are important areas of the subjects taught, such as:
- The CSR (Corporate social responsibility) project 'Collective sustainability'
How can we make sure that all members of the HNU treat our building and grounds sustainably and with care? This is an issue that is challenging not only many corporations in the course of their sustainability strategy today, but the HNU also.
In projects, students work out solutions and put the communication measures into practice at the HNU. The results can also be applied to corporations facing a similar challenge.
- The 'Breitseite' magazine
The first 'Breitseite' magazine was created in the course 'Communication project' during the winter semester 2009/10. This is a magazine addressing anyone interested in the degree programme Information Management and Corporate Communications – school pupils, students, alumni, families, friends, as well as potential employers.
In less than 15 weeks about 50 students took part in the entire production process, from creating the concept for content and design, and searching for sponsors up to the final printing. In spite of the short time span, the aim was that the "Breitseite" should fulfil high aesthetic standards.
The third issue of the magazine appeared during the winter semester 2011/12. You can download all three issues here – happy reading! (only available in German language)
- The 'market place' of corporate communications
Anyone involved in corporate communications must also know well the industry his or her company is active in. The compulsory lecture 'Corporate communications I' equips students to become industry experts. In teams, they create a fictitious company, analyse the corporate communications of their competitors, get to know the most important media for their subjects and make use of PR instruments.
At the end of the semester, the 'market place' then offers the students a platform where they can visualise their final presentation on large pin boards: different branches such as consulting services, telecommunication, automotive, retailers, advertising agencies etc. present the communication strategy of their companies complete with the latest press release, the standard formulations as well as the top issues of the industry. At the same time, students learn in discussion about the practical work done by their fellow students and thus get to know the other industries.