HNU | Information Management and Corporate Communications B.A.
Bachelor of Arts (B.A.)
Type of study
Standard period of study
7 semesters, incl. one internship semester
entrance qualification for universities of applied sciences, Abitur (certificate from German secondary schools as requirement for university entrance); 'Fachhochschulreife' as entrance qualification for universities of applied sciences
Summer semester: November 15 to January 15
Winter semester: May 2 to July 15
Other rules and deadlines may apply for incoming international students
Selection of individual special fields of study in the last three theoretical semester
Corporate communications is about managing communication processes between corporations and their internal and external environments. It deals with positioning products and services on the market as well as creating social acceptance and building long term relationships to the stakeholders of the corporation.
The instruments used by corporate communications comprise classical marketing and sales promotion, public relations, direct marketing, event communication and sponsoring.
The rapid evolution of the information and communications technology is constantly creating new challenges and opportunities for corporation communications. Most recent examples of this are social networks which have in the meantime altered companies' communication strategies and methods.
One of the main features of the degree programme Information Management and Corporate Communications is its interdisciplinary approach: all three fields – IT, business studies and communication – are subjects of this course. In this way, there are multiple professional perspectives for the students.
Curriculum and Structure
What topics will be taught? How are the individual courses allocated to the different semesters? Click here to find out.
Application and Admission
What do I do to apply? Which criteria are relevant for admission? How does enrollment work? Click here to find out.
What opportunities are there to gain practical experience? Are there forms of dual or co-operative studies? Click here to find out.
Who will help me if I want to know more? Click here to find out.