HNU | Information Management and Corporate Communications B.A.

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Quick Facts

Degree

Bachelor of Arts (B.A.)

Type of study

Full-time

Standard period of study

7 semesters, incl. one internship semester

Credits

210 ECTS

Course start

Winter semester and summer semester

Admission requirements

entrance qualification for universities of applied sciences, Abitur (certificate from German secondary schools as requirement for university entrance); 'Fachhochschulreife' as entrance qualification for universities of applied sciences

Tuition fees

none;
the HNU charges an overall fee (student services fee and solidarity contribution) each semester

Application period

Summer semester: November 15 to January 15

Winter semester: May 2 to July 15

Other rules and deadlines may apply for incoming international students

International

  • certain special fields of study are taught in English
  • intercultural skills
  • A year or semester abroad is possible, the internship semester or the Bachelor thesis can be done abroad as well
  • Double Degree possible

Special features

Selection of individual special fields of study in the last three theoretical semester

Overview

Corporate communications is about managing communication processes between corporations and their internal and external environments. It deals with positioning products and services on the market as well as creating social acceptance and building long term relationships to the stakeholders of the corporation.

The instruments used by corporate communications comprise classical marketing and sales promotion, public relations, direct marketing, event communication and sponsoring.

The rapid evolution of the information and communications technology is constantly creating new challenges and opportunities for corporation communications. Most recent examples of this are social networks which have in the meantime altered companies' communication strategies and methods.

One of the main features of the degree programme Information Management and Corporate Communications is its interdisciplinary approach: all three fields – IT, business studies and communication – are subjects of this course. In this way, there are multiple professional perspectives for the students.

Curriculum

Curriculum and Structure

What topics will be taught? How are the individual courses allocated to the different semesters? Click here to find out.

Application and Admission

Application and Admission

What do I do to apply? Which criteria are relevant for admission? How does enrollment work? Click here to find out.

Practical experience

What opportunities are there to gain practical experience? Are there forms of dual or co-operative studies? Click here to find out.

International

Which ways lead abroad? Click here to find out.International Profile

Contacts

Who will help me if I want to know more? Click here to find out.

Questions regarding course contents?

Professor
Andrea Kimpflinger View Profile

Internship Coordinator and Head of the degree programme Information Management and Corporate Communications
Head of the HNU Examinations Board
Head of the Centre for Corporate Communications

Send E-Mail to Professor Andrea Kimpflinger
Phone:
0731/9762-1508
Office:
Main Building A,EINS, 37 BÜRO

Questions regarding course selection and application?

Thomas Bartl View Profile

Academic Advisor

Send E-Mail to Thomas Bartl
Phone:
0731/9762-2000
Office:
Main Building A,EINS, 7 BÜRO

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