HNU | Business Studies B.A. – International Profile

The languages English as well as French or Spanish are an integral part of these studies. Students are thus best prepared for international exchanges. International experience can be gained by:

  • studying one or two semesters abroad
  • doing a internship semester abroad
  • writing a Bachelor thesis with a company abroad
  • and particularly talented students have the chance to study three semesters at the HNU and three semesters at a university abroad; this leads to a specific double degree programme.

Double degree programme

Description

In the degree programme Business Studies talented students have the chance to study three semesters at the Neu-Ulm University of Applied Sciences (HNU) and then three semesters at a university abroad. All exams will be mutually recognised, resulting in a double degree. Special emphasis is on the very intensive international experience which greatly exceeds the usual double degree programmes.

Admission requirements

Those students of Business Studies can take part who within their first three semesters have shown results which are far above average.

Start of studies

Most international universities begin their programme in the winter semester, as a rule already at the beginning of September. Depending on whether students have begun their studies in winter or in summer, they can arrange their internship semester so that there will be no waiting time. Of course, this special regulation is valid only for students who have been admitted to the programme.

Studying abroad

Depending on the partner university, as a rule the lectures abroad will be held in English. Also, internationally there are very different fees and forms of (partial) refunding.

However, at almost all international universities there are two features differing from those in Germany:

  • There is no (obligatory) practical semester
  • Writing a Bachelor thesis may be an option

Of course, students must produce evidence of both. As mentioned above, students can do a internship semester at any time in Germany or abroad. The Bachelor thesis is to be written at the end of the studies. It makes sense to look for an HNU professor as the supervisor, independent of where the thesis is written.

Application

The International Office will provide general information about the programme and, if needed, contact to other students.

Application for this exclusive programme should be made direct to the Office of the Dean of the Department of Business and Economics where the selection of successful candidates is made.

Courses in English

In four special fields of study of the degree programme Business Studies, the courses are held in English:

Business Information Systems

Strategic Information Management

Contents

  • The course provides an introduction to the concepts and methods of strategic information management, elaborating topics like e.g. information and IT systems strategy and planning, change management, IT risk management, information systems and business strategy alignment, and managing the relationship of IT to its organizational environment.

Credit Points

  • 3 ECTS
E-Business and Internet Applications

Contents

  • The seminar covers selected topics of e-business and e-commerce, like e.g. business models or its organisational and technological foundations, and of Internet-based Applications in general, elaborating different aspects like e.g. Web-based business IT-solutions on the Intra- and Internet, Web-design, current trends and future developments and the related business value.

Credit Points

  • 2 ECTS
Business Process Management

Contents

  • The course gives an overview of the state-of-the-art concepts, methods and tools used in business process modelling and business process management (BPM). The widely used methods and diagram types for modelling business processes as well as the related softare tools are elaborated and compared, the techniques used for business process re-engineering are discussed, and an overview of recent developments in software applications supporting BPM is given.

Credit Points

  • 3 ECTS
Enterprise Applications

Contents

  • The course explains the different kinds of enterprise applications typically used in today's enterprises, like e.g. Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Supply Chain Management (SCM) Systems, their respective software architectures as well as the business value gained and the functionality and business processes supported by each of these standard applications. In addition, state-of-the-art concepts for connecting heterogeneous enterprise applications to realize information and process integration, like Enterprise Application Integration (EAI) or Service-oriented Architectures (SOA), are discussed.

Credit Points

  • 3 ECTS
Databases and Business Intelligence

Contents

  • The course first explains the concepts of enterprise-wide database management systems (DBMS), data modelling and provides hands-on introduction to using databases. It then focuses on Data Warehouses as an important database application, providing the basis for different kinds of Business Intelligence (BI) applications. The different BI concepts and tools, like e.g. data mining, multi-dimensional data analysis and Management Cockpits, are explained and demonstrated and their respective purposes and business value are discussed.

Credit Points

  • 3 ECTS
IT Infrastructure Management

Contents

  • The course elaborates the state-of-the-art methods for effectively managing the essential operation components (policies, processes, equipment, data, human resources, and external contacts) of an enterprises IT infrastructure. It first discusses important partial aspects like e.g. systems, network, and storage management. Second, the standards and concepts of the IT Infrastructure Library (ITIL) as means for providing an integrated enterprise IT service management are introduced.

Credit Points

  • 2 ECTS

International Business Administration

The Process of Internationalization

Contents

  • This course analyses and elaborates the opportunities and ways of 'Going International' as well as the advantages and risks involved. Moreover, the process of internationalization as part of the overall strategy of companies is explored. For this purpose, case studies, annual reports, newspaper articles and information from the internet are utilized and analyzed.

Credit Points

  • 2 ECTS
International Controlling

Contents

  • This part of the programme deals with the issue of what effects different national business environments have on the success of companies, the provision for exchange rate fluctuations, inflation, the question of transfer prices. Within the scope of strategic international controlling, questions of portfolio management and management of resources also play an important role.

Credit Points

  • 3 ECTS
International Accounting

Contents

  • More and more companies which operate internationally convert their accounting systems to IAS/IFRS. From the year 2005 this conversion is compulsory for the consolidated financial statement of public stock companies. In addition, in the US the regulations of the US-GAAP have to be taken into account. Another topic is the conversion of the German HGB standards into IAS/IFRS.

Credit Points

  • 3 ECTS
International Taxation

Contents

  • One of the key questions of companies operating internationally is the clash of different national fiscal systems. The lectures deals with the resulting double taxation problems, opportunities of tax optimization, the determination of transfer prices. The optimal choice of location and legal form under the aspect of minimizing taxes is studied. Another interesting aspect is the optimization of the individual tax burden of expatriates.

Credit Points

  • 3 ECTS
International Finance and Risk Management

Contents

  • International business activities lead to financial transactions in foreign currencies. Therefore central questions here are the management of exchange rates and cash management. Furthermore, techniques of international financing and of global asset management and international investment are crucial.

Credit Points

  • 3 ECTS
International Value Chain Management

Contents

  • The internationalization of the procurement process in the sense of 'Global Sourcing', outsourcing of production to other countries and the opportunities and threats of this strategy, off-shoring and the associated logistical challenges as well as supply chain management are the central issues of this course.

Credit Points

  • 2 ECTS

International Logistics

International Logistics Seminar

Contents

Managers need to be able to analyse and solve problems and to present the results in front of an international audience.

Thus the course starts with training on how to conduct a scientific research project (with reference to Karl Poppers theories “All life is problem solving”). Then small groups of students will work together to conduct a research-project on a topic in the field of logistics (one project per group).The work on the research topic is organized by each group and conducted outside of class.

A project report (=seminar paper) and an oral presentation to all students is mandatory for each group after the research project has been conducted.

Credit Points

  • 4 ECTS
Transport Logistics

Contents

International logistics is not driven by one universal principle, but is strongly characterized by the diversity of the specific logistical processes within different vertical industries. The detection of vital necessities, the detection of optimization potential and the methods of harvesting optimization potentials are keys to success in international logistic management. As transport logistics consume a significant amount of our world’s resources, too, it has a strong impact on our ecology.

The lecture aims at:

  • Broadening the knowledge on logistical principles & methods
  • Enabling students to use formal modelling methods which help to thoroughly understand the underlying optimization problems
  • Enabling students to use selected algorithms to solve defined optimization problems   
  • Giving an insight into the impact of decisions in the logistics world on our traffic and on our environment

Note: To pass the exam a significant amount of mathematical problem modelling and the thorough understanding of several algorithms will be required.

Credit Points

  • 3 ECTS
Production & Warehouse Logistics

Contents

Mastering intra-logistics (i.e. production logistics and warehouse logistics) requires the thorough understanding of the processes and technologies used in intra-logistics. Next to this thorough understanding, quantitative methods to determine lot sizes, throughputs and many other performance indicators are key to success for managers of production and warehouse systems.

 The lecture aims to:

  • Broadening the knowledge on intra-logistical principles & methods
  • Building “hands on understanding” of warehouse and production processes (exercises in the HNU Logistics Lab are used for this purpose)
  • Enabling students to use formal modelling methods which help to thoroughly understand the underlying optimization problems 
  • Enabling students to use selected algorithms to solve defined optimization problems

Note: To pass the exam a significant amount of mathematical problem modelling and the thorough understanding of several algorithms will be required.

Credit Points

  • 4 ECTS
Project Management

Contents

Project management is required in many cases in the world of logistics. Thus the course aims at teaching selected project management methods.

Credit Points

  • 4 ECTS

International Management & Leadership

International Management

Contents

  • This part of the programme deals with the theory for the case study group work described in International Cases Studies.

Credit Points

  • 3 ECTS
International Case Studies

Contents

  • Working in groups, students analyse the strengths and weaknesses of a particular company and the opportunities and threats of the developments of the world-wide market and competitors. Case studies, business reports, and information from the media and internet are used as a basis for this. Using the analysis as a starting point, possible strategies are worked out and critically reviewed. Specific and defined ways of putting the selected strategies into action are presented, and criteria for controlling the supervision of these are formulated.

Credit Points

  • 4 ECTS
International Marketing

Contents

  • The issues and methods of international market research and the construction of the international marketing mix are the central concerns of this section of the course. With reference to cases, careful consideration is made of the objectives and possibilities open to global brands and their adaptation to local and regional markets.

Credit Points

  • 2 ECTS
International Law

Contents

  • Those working in the field of international business are confronted with offers and contracts formulated according to international law, and they need to be aware of international legal regulations. This course deals with the underlying basic principles and structures of current international law.

Credit Points

  • 3 ECTS
International Human Resource Management

Contents

  • International management requires an international approach to the deployment of personnel - local staff employed locally and abroad as well as foreign staff active in overseas subsidiaries. This gives rise to a multitude of issues such as dispatch of staff to other countries and their reintegration, selection of employees, employee development, leadership, motivation etc.

Credit Points

  • 2 ECTS
Intercultural Management

Contents

  • Using specific examples and exercises, course participants consider the cultural issues which can create stumbling blocks in international business, and what measures are suitable for adapting styles of staff leadership, advertising and negotiations.

 Credit Points

  • 2 ECTS

Contact

Professor Dr.
Alexander H. Kracklauer View Profile

Head of the Centre for Growth and Sales Strategy
Alumni Representative of the Department of Business and Economics

Send E-Mail to Professor Dr. Alexander H. Kracklauer
Phone:
+49(0)731/9762-1416
Office:
Edisonallee 7,ZWEI, 7 EDISON 7

Contact

Professor Dr.
Hermann J. Demmel View Profile

Vice Dean of the Department of Business and Economics
Head of the Centre for Finance, Accounting, Controlling, Taxation

Send E-Mail to Professor Dr. Hermann J. Demmel
Phone:
+49(0)731/9762-1406
Office:
Main building,ZWEI, 23 BÜRO

Accreditations and Certificates