Markenbrand magazine

A research-driven source of inspiration for practical strategic branding – that is what the new Markenbrand magazine, subtitled 'the strategy source', aims to be. This bilingual German/English magazine looks at strategic branding at the interface between communications agencies and businesses.

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What people are saying about the second issue

"With interest I read your magazine Markenbrand and especially liked the article about 'Push and Pull Media'. I am looking forward to follow up on the latest marketing developments in the coming edition"

Klaus P. Raunecker,
Patent attorneys and lawyers office Lorenz & Colleagues, Heidenheim & Ulm

„Thank you so much for 'Markenbrand'. At first sight I found the journal to be well structured and full of interesting and diverse topics“

Christoph H. Bracker, MBA, Knowledge Manager 
Heraeus Materials Technology GmbH & Co. KG, Hanau

„Truly amazing how much effort you and your team put into every single edition – hats off!“

Annika Schwarz, 
HR Consultant for Recruiting and Sales, 
DIS AG Memmingen

What people are saying about the first issue

"I really like the relevance to practice – especially the interview with Jürgen Häusler. Moreover, I think that the mixture of German and English contributions works well."

Prof. Dr. Nicholas Adjouri, 
Adjouri Brand Consultants GmbH, Berlin

"Congratulations on your magazine, Markenbrand! It makes a great read! And it delivers genuine value."

Stephan Tewes, Head of Strategy
Interone GmbH, Munich

"Let me congratulate you on the first issue of Markenbrand magazine. Of course, it is always good for the image of a competence centre for marketing to have its own magazine. With topics such as the social media, you are addressing current trends. Moreover it is certainly a good thing that university-level marketing knowledge is being conveyed further afield. For these reasons, I wish you much success for the future."

Gerold Noerenberg,
Mayor of Neu-Ulm

Contact

Professor Dr.
Jens U. Pätzmann View Profile

Head of the Centre for Marketing & Branding

Send E-Mail to Professor Dr. Jens U. Pätzmann
Phone:
0731/9762-1423
Office:
Edisonalle 1,EINS, 3 EDISON 1

Accreditations and Certificates