Research at the Centre for Corporate Communications

Research – practice-oriented, workable and decision-relevant

Conducted with the students, in seminars and theses, as diverse as challenges in the real world.

Workable solutions for regional and supraregional partner companies in all sectors.

Research areas – as heterogeneous as our team:

Prof. Dr. Markus Caspers:

  • Semiotics and socio-semantics as an analytical procedure for brands, product design and product communications
  • Visual communication and design
  • Media design


Prof. Andrea Kimpflinger:

  • Visual communication / corporate design
  • Paid / owned / earned media communication
  • Social media in marketing and PR


Prof. Dr. Julia Kormann:

  • Strategic corporate communications
  • Internal corporate communications
  • B2B communication


Prof. Dr. Ulrike Reisach:

  • Intercultural management and intercultural communication/cooperation
  • Sustainability communication, corporate social responsibility, corporate management and business ethics
  • (International) knowledge management, issues management and Innovation communication


You will find a list of theses at the Centre for Corporate Communications on the right side (in German).

A list of the publications by each professor is provided on the respective profile page.

Call for Papers

Prof. Dr. Ulrike Reisach is Guest Editor for a special issue of the CEJOR on "International Aspects of Operational Research"

Further information

Accreditations and Certificates