Professor Patricia Franzreb

Head of the Centre for Media & User Experience
Deputy Women's Representative of the Department of Information Management

Information Management
Neu-Ulm University of Applied Sciences
Wileystrasse 1
89231 Neu-Ulm


Creative Methods Card Set

In 2018 Prof. Patricia Franzreb, with the support of Prof. Danny Franzreb, developed the Creative Methods Card Set. It comprises 64 human-centered design methods for the development of innovative new ones as well as for the digitization or optimization of already existing products, processes or services. For more than a year, more than 100 design thinking and user experience design methods have been tested in teaching and agency life, and finally the most useful methods have been combined in a set of cards.

In addition to the content, feel and appearance can also shine: lovingly printed on Multiloft paper, finished with UV varnish, the card set facilitates creative processes, workshops, product development, testings and much more. For our students, the card set has been available for loan from our library since October or directly from Prof. Patricia Franzreb.

Order now your Creative Methods Card Set:

60, - Euro for professionals, 30, - Euro for students. 

ISBN 978-3-9820328-1-8

  • Web Project (engl.)
  • UX Project (engl.)
  • Grundlagen der Gestaltung
  • Mediendesign 1
  • Info Design (WPF)
  • Since September 2012 Professor for Design and Media at University of Applied Sciences Neu-Ulm (HNU)
  • 2012 Lecturer for Basics of Design at University of Applied Sciences Neu-Ulm (HNU)
  • 2010 Founding Bureau Franzreb GmbH
  • 2009 till 2010 Art Director at Taobot GmbH Agency for Interactive Design & Digital Branding, Frankfurt
  • 2006 till 2008 Art Director and Unit-Leading at Martin et Karczinski, Ageny for Corporate Identity, Design and Branding, Munic
  • 2006 Barcelona (Freelancer)
  • 2003 bis 2006 Art Director (Massmann, Neußer Advertising Agency, München)
  • 2002 Diplom Communication Design at University of Applied Sciences Würzburg-Schweinfurt, Faculty Design
  • 2000 semester abroad in Chile, Studies of Design at ARCOS Instituto de Arte y Communicaçion Santiago de Chile
  • 1997 till 2002 Studies Communication Design at University of Applied Sciences Würzburg-Schweinfurt, Faculty Design
  • 3x IF Communication Design Award
  • 3x red dot Award
  • Adam Award – Gold
  • 2x DDC Award
  • 2x good Design Award
  • ddc Nomination
  • Jahrbuch der Werbung

Franzreb, D. and Franzreb, P. (2016) Designing With Human Centered Usability Standards.UX Booth.
Franzreb, D. and Franzreb, P. (2016) Setting Standards for Usability Testing. UX Booth.
Franzreb, D. and Franzreb, P. (2012) Arial Ade. Page Magazine.

Franzreb, P. (2006) Illustrations. vorn Magazine.

Expositions, Fairs and Conferences

Digital permanent exposition:

UXC – User Experience Conference, Neu-Ulm 2016

Unnützes Wissen über unsere HNU – exposition and brochure of the correspondent survey i did with students in the course Info Design, Neu-Ulm 2016

Heimat – exposition of the course Info Design, Neu-Ulm 2015

Occhio Fair, light and building Frankfurt 2008

Occhio Fair, euroluce Mailand 2007

Kommod – Kombinierbare Mode, Würzburg 2002

Designvergnügen, Würzburg 2001

Accreditations and Certificates